STARS Step: Tried

Tried is the second step in the STARS framework. It represents the number of companies from the target segment that have used the feature at least once. 

The purpose of the Tried step is to understand if companies are aware of the feature or not.

If Tried is low, it indicates that companies are unaware of the feature or that it’s not appealing enough to use.

It is followed by the Adopted step.

Related to: STARS Framework