B2B feature management

Feature management that is designed specifically for B2B companies. Like feature management, features and feature flags that turn features on or off for specific users are at the core.

However, B2B feature management software includes additional features designed for B2B companies like qualitative feedback collection. It also includes:

• Automated company grouping (group analytics by default): Auto-aggregation at the company level instead of the user level
• Company targeting rules: Targeting rules for companies, not users
• Features instead of events: Events are grouped into feature objects instead of raw event counts
• Consistent feature-level engagement metrics: Standardized adoption and satisfaction metrics for every feature
• Feature-level satisfaction scores and feedback: Feature feedback from users after a meaningful number of interactions

B2B feature management solutions let your product and development team manage and iterate on feature releases based on user feedback and quantitative metrics.