Blog

TLDR; Bucket is the better option for B2B companies.

We’ve added feature flags to give B2B product teams a better way to release features - from gradual rollout to customer satisfaction.

Product teams are rightly told to focus on outcome over output. But, there’s a problem with outcome-driven product development: The feedback loop is slow.

We had a positioning problem. This March, we drew a line in the sand and picked a product category. We’re Customer-Centric Feature Management.

We’ve all read the theoretical articles about using “insights” to “evaluate” and build better products. Now, there’s nothing wrong with these but they’re missing the most important part: how to actually do it in practice and in a repeatable manner that doesn’t take up your whole week.

I’m thrilled to welcome James Eisner to Bucket as a Growth Marketer!

Every feature introduced should delight the end user, or even become indispensable to their work. However, achieving this 'stickiness' is easier said than done. This article looks at the complexities of feature retention and explores strategies that product teams can employ to ensure users embrace new features.

According to Marty Cagan, at least half of all features in the average software roadmap are never going to work for customers. So much investment goes into product development without a clear idea of what the return is. Bucket was formed to solve the problem of hidden feature costs and make your roadmaps work.

What a ride the last 1.5 years have been! Thanks to all early adopters for having shown interest in us and for helping create a better way to ship features that matter. With a fresh Seed round from Project A, including participation from existing investor Creandum, we have raised $5.7m in total and are launching publicly today!

I’m stoked to welcome Alex to Bucket as Principal Backend Engineer!