Product teams used to build features for customers

These days, it can feel like product teams are clocking in at a feature factory. A conveyor belt optimized for output.

Tools and automation have emerged to help product teams take features from design to deployment faster than ever. Or to “Done”, as issue trackers call it.

But features aren’t done when they’re deployed. That’s when customers see them for the first time. It’s the most important time in a feature’s lifecycle but it’s also when product teams drop attention.