What if your whole team could just work on the same code at the same time to avoid these merge conflicts AND there was a quick way to deactivate features that aren’t behaving without needing to deploy? This is where trunk-based development comes into play.

You should make it as easy as possible for users of the feature to give feedback to the builders of the feature.

TLDR; Bucket is the better option for B2B companies.

We’ve added feature flags to give B2B product teams a better way to release features - from gradual rollout to customer satisfaction.

Product teams are rightly told to focus on outcome over output. But, there’s a problem with outcome-driven product development: The feedback loop is slow.

We had a positioning problem. This March, we drew a line in the sand and picked a product category. We’re Customer-Centric Feature Management.

We’ve all read the theoretical articles about using “insights” to “evaluate” and build better products. Now, there’s nothing wrong with these but they’re missing the most important part: how to actually do it in practice and in a repeatable manner that doesn’t take up your whole week.

Every feature introduced should delight the end user, or even become indispensable to their work. However, achieving this 'stickiness' is easier said than done. This article looks at the complexities of feature retention and explores strategies that product teams can employ to ensure users embrace new features.

According to Marty Cagan, at least half of all features in the average software roadmap are never going to work for customers. So much investment goes into product development without a clear idea of what the return is. Bucket was formed to solve the problem of hidden feature costs and make your roadmaps work.