We had a positioning problem. This March, we drew a line in the sand and picked a product category. We’re Customer-Centric Feature Management.

We’ve all read the theoretical articles about using “insights” to “evaluate” and build better products. Now, there’s nothing wrong with these but they’re missing the most important part: how to actually do it in practice and in a repeatable manner that doesn’t take up your whole week.

Every feature introduced should delight the end user, or even become indispensable to their work. However, achieving this 'stickiness' is easier said than done. This article looks at the complexities of feature retention and explores strategies that product teams can employ to ensure users embrace new features.

According to Marty Cagan, at least half of all features in the average software roadmap are never going to work for customers. So much investment goes into product development without a clear idea of what the return is. Bucket was formed to solve the problem of hidden feature costs and make your roadmaps work.