Frequency

Frequency measures how often companies use a feature. Instead of counting events, frequency looks at how many separate days a company has used a feature to avoid misleading raw event counts.

Frequency is either: Daily, Weekly, Monthly, Quarterly.

To determine their frequency, companies’ feature frequency are picked by using the first of the following criteria that matches:

• Daily
  
  • Time period: Past 2 weeks
  • If the company has interacted with the feature more than 60% of the days in the time period, the company is marked as Daily. This means ≥8 days /  14 days.
  Weekly
  • Time period: Past 4 weeks
  • If the company has interacted with the feature more than 60% of the calendar weeks in the past 28 days, the company is marked as Weekly. This means ≥3 weeks / 4 weeks.
  Monthly
  • Time period: Past 12 weeks
  • If the company has interacted with the feature more than 60% of the calendar months in past 90 days, the company is marked as Monthly. This means ≥2 months / 3 months.
  Quarterly
  • Time period: Past 12 weeks
  • If the company doesn't match any of the above, the company is marked as Quarterly.
    

Related to: Features and STARS Framework