Simplifying the targeting UI

The targeting UI is one of the most important screens in feature management tools, our ambition is to make the world's best targeting UI for B2B SaaS.

In speaking to users, it became clear that almost all B2B targeting rules focus on either specific companies or a segment of companies. Bucket company-level aggregation and segments make this simple, so we doubled down on these common use cases.

We’ve simplified the targeting UI to make it more intuitive. We’ve added three presets: 

• No one
• Some
• Everyone

These presets let you set targeting rules for features in the click of a button.

We’ve made defining the “Some” targeting rules simple while optimizing for the most common B2B use cases. You can add segments, individual companies, and individual users by simply clicking an “Add” button.

The whole team can be alerted to targeting rules updates through the Slack integration. A summary of all the targeting rule updates can be shared in the Slack channel of your choice. 

You can also still create advanced targeting rules when you need them with the "+ Add Rule" button.

Advanced rules let you specify rollout percentages and create targeting rules using company attributes, user attributes, feature targeting, or other contexts.

This is a great example of how Bucket’s focus on B2B lets us create a simpler product without sacrificing functionality.

Happy shipping!