Introducing Subsegmentation

We've rolled out Subsegmentation to enable comparisons of feature adoption, retention, and satisfaction across different customer segments  – allowing you to get a deeper understanding about what features specific customer cohorts use and how satisfied they are with them. Understanding which features matter to your customers in different segments is business critical – be it customers on different pricing plans or in different parts of the world.

Subsegmentation shines in the Audit Matrix

Subsegmentation works across the Bucket app, but is especially useful in the Audit Matrix. On the feature table and board view, you’ll find the new option to select and apply one of your company segments. In the Audit Matrix you can select multiple company segments which lets you easily compare how specific features perform with different company segments.

You can select multiple company segments in the Audit Matrix. Here you can see the varying adoption rates for the Huddle feature for US and Japan customers, indicating that customers in Japan haven't adopted the feature like customers in the US have.

How do I use it?

Pick your features, as well as one or multiple segments you wish to compare. Your initial view will give you quick insights into how different customer segments have received your features.

This allows you to compare how a particular feature has been adopted in Japan versus in the US, or highlight feature satisfaction for customers on a Business pricing plan versus customers on the Enterprise pricing plan.

We’ve also added the ability to dig deeper into the data for a particular segment by clicking the dot on the matrix. This takes you to the feature report filtered for that particular segment:

In this screenshot you can see the feature report for the Huddle feature filtered for Japan customers.

The data in the segmented feature report is calculated in the same way as the regular feature report, but it only includes the companies in the segment you have selected.

These additions together let you compare and contrast feature success across different customer segments as well as dig deep into the data for a particular segment of your customers on a particular feature.

Let’s recap

  • A feature’s target segment specifies which customers have access to your feature. The feature report uses this segment by default. 
  • Think of Subsegmentation as a “magnifying glass” that allows you to zoom in and understand feature engagement for specific company segments.
  • By comparing multiple subsegments, you can spot trends in feature engagements, for example how adoption varies between customers on different pricing plans or in different regions.

Get started with Bucket in minutes

Bucket connects to your product via Segment or through our API, so getting started is easy. Empower your product team and unlock feature value with product analytics & qualitative feedback – all in one place. 

Click here to get started for free or click here to book an intro.